Marketing is process fulfill requirement [of] desire with money substitution. Most elementary requirement is food, place shelter (house), and clothes, but beside this, people wish something that more than that. My me of seller and buyer confirm 7 Rule of marketing which still go into effect now.
- People wish something in addition to its requirement. Though that way, people only require elementary need like food, place shelter, and clothing. In the reality their desire is more complex - and can be change.
- Buyer will determine their desire and requirement and look for certain product to fulfill the desire and requirement.
- Seller look for requirement know and desire of buyer, and sell product to fulfill the desire and requirement.
- Buyer buy excess or advantage product, rather than itself product. Their buy solution to their problem [of] answer to their desire and requirement, as its conversion from physical things yielding solution. For example, a customer/client do not " buying" soap but "buying" very clean promise.
- As desire and requirement to a product increasing, seller business also increasing. As requirement and desire decreasing, seller business also decreasing.
- Business deluge can succeed, by neglectfully degradation [of] request, by adapting change of condition of market or fulfill different desire or requirement.
- Every seller in concurrence to compete fight against possibility of use of buyer money.
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